Okay since this is the only way to get you to participate answer this post with an honest answer and receive a link to a FREE 30 MINUTES VOD (video on demand) download!!!
WHAT DO WE OR YOU HAVE TO DO TO GET YOU TO PURCHASE THE DVD "EXTREMELY DANGEROUS WOMEN OF WRESTLING"? (www.dwowdvd.com)?
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Like many who have posted here, I do tend to buy more titles in stores than by ordering online. However, I can understand that if your distribution system isn't working you might have little option but to go direct only.
PRO: Given the running time, twenty bucks seems like a reasonable price to me, particularly when you figure in the free shipping and the bonus disc. The package with both volumes together is also a good buy IMO.
CON: The primary site for the disc really doesn't give much information about it. Things like running time of the set and a list of matches should be prominent on that page rather than being buried on the 'purchase' page two clicks in.
Bottom line is that I think what you've got is a reasonable value for dollar, but you haven't gotten the word out well enough. Perhaps additional advertising would help, particularly targeted stuff on wrestling related sites. Revising the page that describes the disc with more info and maybe some stills taken from the disc might also help.
As for me, I'm about to go on vacation, so money is tight at the moment. With that in mind, if the package with both volumes is still available in about three weeks or so, I'll buy it.